WorkLine Research (COMCON-SPb), founded in 1997, is one of the leading Russian companies specializing in market research in the field of branding, advertisement and strategic marketing. We work successfully both in end-user markets (B2C) and in business-to-business area (B2B).
History
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2007 – |
Start of two large-scaled Forums uniting experts from
leading production companies, retailers, research and consulting
agencies: the Marketing Forum and the Contact Center Forum.
Active development of HR and ON-LINE research, proposal of unique
techniques in the framework of the indicated types of research.
Eugenia Gromova, the President of WorkLine Group joined an Expert
Council Board of the following contests: "Top-100" and "Chief of the
Year".
WorkLine Research was recognized as a leading market research agency
in Saint-Petersburg (according to the "Association of regional
research companies in Russia" rating based on the poll of 91 regional MR
agencies).
Start of "Monitoring of Moscow construction materials market". |
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2006 – |
COMCON SPb was included into research holding WorkLine Group acting in 3 main directions:
WorkLine Research (COMCON-SPb) – research of B2B and B2C markets as well as HR research
WorkLine Contact – multifunctional contact-centre based on Cisco Systems technologies
WorkLine Field – conducting field research in all Russia, CIS and overseas countries |
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2005 – |
Foundation of the contact-centre WorkLine Contact on the base of Cisco Systems equipment. Owning to the use of the most modern and high-tech equipment, WorkLine can work with incoming and outcoming calls simultaneously, process thousands of contacts at every minute and also offer uniquely wide range of services in contacts management area to the clients. WorkLine works with all known communication channels and data formats! |
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2003 – |
As the result of consistent quality control system development an independent unit in the company structure was formed – department of interviewers training and control. |
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2002 – |
Formation of business-to-business research department – an independent unit specializing in strategic analysis of competition, distribution systems and development trends in the Russian market. Working out technology Loyalty Mixed Assessment™, aimed at improvement of loyalty management program of dealers to supplier. |
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2001 – |
Working out and introducing own methodologies in the sphere of branding, both in quantitative and qualitative research. |
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2000 – |
Formation of department for strategic development and PR-department. Working out the program “Research support of launching the product/brand on the market”. Conducting active educational work in the sphere of marketing research by organizing seminars, participation in various educational programs of Saint-Petersburg institutes of higher education, close cooperation with specialized mass-media and international research organizations. |
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1999 – |
Formation of continuous research department, departments of recruiting and transcript. Start of Monitoring of Saint-Petersburg construction materials market – within the last years Monitoring won reputation of the most authoritative syndicated study in this market segment. |
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1998 – |
Formation of quantitative and qualitative research departments as specialized units in the company structure. Since 1998 the company offers to its clients the whole spectrum of consumer marketing research, provide consultancies in the advertising and branding sphere. In qualitative studies active application of projective techniques in the practice of conducting focus-groups and in-depth interviews is going on. |
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1997 – |
Formation of research department and fieldwork department, CATI and client-service. Start of Monitoring of Saint-Petersburg radio-audience. Along with the tests of music format, Monitoring became an essential part of work of marketing and program services of the leading Russian radio-stations. |
